AUSTRALIAN RETAILERS ASSOCIATION
This two hour workshop will provide retailers with an overview of crowdsourcing.
Date: Thursday 28 August 2014
Time: 2.30pm – 4.30pm.
Venue: Trunk Bar and Restaurant – 275 Exhibition Street, Melbourne, 3000
Cost: $25 + GST per person
SYDNEY MORNING HERALD
A MELBOURNE CHOCOLATIER 'CROWDSOURCED' IDEAS FOR HIS PRODUCT RANGE THIS YEAR. THE RESULTS ARE DELECTABLE.
Strangers told him they wanted to spend between $20 and $40 on chocolates for a loved one, and preferred eggs over bunnies. Asking an honest question of strangers was far better than distributing the usual feedback forms among customers, he says.
IS THIS CROWD SOURCING MARKET RESEARCH
TOOL GOING TO CHANGE HOW WE
RESEARCH WHAT CONSUMERS WANT?
“Businesses now realise that the ‘crowd’ is powerful, intelligent, useful and immediate and that it can help them to predict market trends, create more effective advertising and improve their decision making.”