AN EASTER EGG HUNT WITH A DIFFERENCE
“I wanted brutally honest answers about what sort of chocolate people want to buy before we started creating our Easter range." “We were going down the path of creating classic, marbled Easter eggs and some modern styles, and I didn’t want to run out of people’s favourites.
IS THIS CROWD SOURCING MARKET RESEARCH
TOOL GOING TO CHANGE HOW WE
RESEARCH WHAT CONSUMERS WANT?
“Businesses now realise that the ‘crowd’ is powerful, intelligent, useful and immediate and that it can help them to predict market trends, create more effective advertising and improve their decision making.”
BLOG SERIES ABOUT HOW ANSWERCROWD IS CLOSING THE GAP BETWEEN BUSINESSES AND CONSUMERS.
Consumers receive the rare opportunity of directly influencing future products and services through providing their thoughts, feelings and ideas to businesses in Australia. The gap between businesses and their consumers has never been smaller.